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Toby Rutherford

Creative

  • Work
  • About

Vanish
The Rewear Edit

Taking the concept of a high-end fashion shoot, and injecting it with a healthy dose of sustainability. Creating The Rewear Edit, a fashion shoot made entirely from waste, set against the backdrop of 3.5 tonnes of discarded clothing – the same amount that enters landfill every five minutes.

Porsche
Balloon Party

How do you celebrate 75 years of Porsche? You drive three high performance Porsche’s through 10,000 balloons! That’s how. Shot with vertical front of mind and edited to perfection, this campaign was absolutely bonkers. Sound on.

ASDA
M&S Parody

When hundreds of your products are voted as tastier than M&S, there’s really only one course of action… you take a shot at the M&S overly dramatic food ads. With typical ASDA tongue-in-cheek of course.

Domino's
Drizzler

Every Domino’s Pizza is accompanied by a pot of the iconic Garlic & Herb Dip, but it continuously provokes an important quandry – to dunk or to drizzle? The 25g pots accommodate an ample pizza slice dunk, but the design makes accurate drizzling difficult. Presenting… THE DRIZZLER perfectly designed to assit customers in the ancient art of drizzling.

Durex
The Forgotten Chapter

As part of their commitment to champion a world of uncensored sex for all, Durex investigated the stigmatism surrounding anal sex and identified a glaring omission within the oldest known celebration of love and intimacy, The Kama Sutra. Despite spaning 36 chapters across seven books, not a single mention or reference to anal sex can be found within its pages.

To correct this, Durex published “The Forgotten Chapter” of the Kama Sutra, showcasing the potential of anal sex for shared pleasure and intimacy, beautifully depicted in a series of vivid and intimate illustrations by artist and illustrator, Shreya Gulati, featuring a diverse array of couples exploring anal sex.

Harpic
Close the Lid

To promote best-in-class bathroom hygiene and encourage the public to #CloseTheLid, we developed striking visuals that showcased EXACTLY what spreads out from the bowl and into the surrounding bathroom area – capturing the moment of flush with high speed camera technology.

Porsche
Goodwood Sculpture

Teasing the reveal of the epic Porsche Goodwood 2023 scultpure through a series of engaging, social first films.

Domino's Recruitment

Domino’s biggest ever recruitment drive campaign. A new twist on classic football chants, with a surprise appearance from former Domino’s employee and Euro-winning Lioness, Lucy Bronze

Virgin Atlantic
Upgrade Face

To showcase what an upgrade feels like, Virgin Atlantic staged a social experiment at London Heathrow where unsuspecting passengers were given surprise upgrades. The mesmerizing results were recorded in super slow motion and capture the exact moment of shock, excitement, joy and even tears when holidaymakers realise they’ve got a treat to start their journey.

Porsche
Christmas

Celebating Christmas… Porsche style. Long exposure photography + christmas lights + two iconic Porsche silhouettes = thumb stopping content. Check out the BTS film for how we pulled it off.

Costa Coffee
Vegan Toastie Launch

With a penchant for the humble toastie, along with a certain disposition for quality service, Pimlico tradies were perfectly placed to judge Costa Coffee’s newest toastie staple, which unbeknown to them, was entirely meat-free. Did they taste the difference?

Visit Jersey
Cows in Christmas Jumpers

How do you get global media coverage for an island only five miles by nine? Put their star attractions in Christmas Jumpers and wait for the world to go nuts, that’s how.

The Body Shop
Plastics for Change

The Body Shop wants to fight more than plastic pollution – it wants to drive social change and help empower people at the same time.

To mark this initiative, the company has unveiled a giant artwork of a female Indian waste picker in London’s Borough Market, created by renowned artist Michael Murphy. Made using recycled plastic collected by waste pickers in Bengaluru.

Costa Coffee
Ruby Hot Chocolate

To celebrate the arrival of the decadent Ruby Cocoa Hot Chocolate, we gave away the chance to win one of five ruby gemstones worth £5000. Securly delivered via a very special partnership.

Eurostar
Sunflowers

Celebrating the Eurostar route from London to Amsterdam with the creation of a train-stopping gown made entirely of sunflowers, an hommage to Van Gough and his iconic painting.

Vanish
The Rewear Edit

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Porsche
Balloon Party

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ASDA
M&S Parody

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ASDA M&S PARODY 1

Domino's
Drizzler

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Durex
The Forgotten Chapter

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Harpic
Close the Lid

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Porsche
Goodwood Sculpture

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Domino's Recruitment

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SINGING.jpg

Virgin Atlantic
Upgrade Face

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Porsche
Christmas

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Costa Coffee
Vegan Toastie Launch

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Visit Jersey
Cows in Christmas Jumpers

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Visit Jersey_Christmas Jumpers(2).JPG

The Body Shop
Plastics for Change

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Costa Coffee
Ruby Hot Chocolate

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Eurostar
Sunflowers

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