Toby!
Born in London, raised in Christchurch, followed an Australian – who I met in Vancouver – to Melbourne and then convinced her to move to London for ‘only a year or so, promise’... six short years later and low and behold I’m now a Senior Creative cutting my teeth in the earned and social creative spheres at Havas owned integrated agency One Green Bean.
I’ve been working in the creative industry for going on 12 years now, starting out as a graphic designer in both New Zealand and Australia before a role in Publicis Melbourne made me realise that I wanted to be the guy coming UP with the ideas as well as bringing them to life.
To get my foot in the advertising door I took the rather drastic step of moving halfway across the world, landing a gig at One Green Bean, where I spent six years honing my nose for a good insight, learning what makes great earned creative, producing eye catching and – for what it’s worth – award winning work and genuinely loving what I do for a living.
Working as a creative at an integrated agency has given me the opportunity to work across both PR and Social clients, helping to bring to life all manner of projects and campaings. From small reactive social one-offs through to global headline grabbing campaigns that even my mum saw.
After being let go at the tail end of 2023 I took some time out to be a parent, learning some new and extremely valuable life lessons – I can now change a nappy with my eyes closed – but I’m back now! Refreshed AF and ready to put it all on the table.
So if you’re struggling with a new brief, or need a safe pair of hands for an existing client let’s have a chat about how I can help. As one of my ex CD’s used to say of me… ‘He shows up’.
Get in-touch for a chat!
tmsrutherford@gmail.com
Current – Open to opportunities
Creative – OGB London (2017-2023)
Graphic Designer – Publicis Melbourne (2015-2017)
Graphic Designer – IPENZ (2012-2015)